The Tardigrade in 2020I want to talk about Tardigrades. If there is anything that 2020 has taught us it’s the importance of being nimble, capital-efficient, and…Nov 23, 2020Nov 23, 2020
DowntimeThis is going to be a “do as I say, not as I do” article. Admittedly, I struggle with disconnecting. I find it hard to set work aside and…Oct 18, 2020Oct 18, 2020
Why Should We Invest In You?Spoiler alert. Investors, be they angels, a VC fund, or a family office, invest. That is what they do. The question you have to help them…Oct 5, 2020Oct 5, 2020
Percentage of RevenueThree times last week, I was asked a similar question. What is the right percentage of revenue? One asked this about marketing expenses…Sep 27, 2020Sep 27, 2020
ParticipateIn the early days after the cancellation of Expo West in March, I was scared. Yes, for my business, but more so, was I sure that I was…Sep 14, 2020Sep 14, 2020
I Must Speak UpRecently, John Foraker, Co-Founder, and CEO of Once Upon a Farm, joined for a taping of one of our TIG Talk episodes. I invited him…Sep 7, 2020Sep 7, 2020
How Should My Brand Show Up?Before I go any further, let me start by pointing out the elephant in the room, me. I am a middle-aged white dude. Leveraging as much…Jun 21, 2020Jun 21, 2020
The Consumer ContinuumI find it fascinating that somehow we’ve all been trained to ask the same questions, “What’s your velocity?”, What’s your margin?”, What’s…May 18, 2020May 18, 2020
16-Hours of ZoomLast Thursday and Friday I spent over 16-hours on Zoom. Now, ordinarily, that would be the start of a “woe is me” type article, but not in…May 11, 2020May 11, 2020
