Elliot BegounThe Tardigrade in 2020I want to talk about Tardigrades. If there is anything that 2020 has taught us it’s the importance of being nimble, capital-efficient, and…·3 min read·Nov 23, 2020----
Elliot BegounDowntimeThis is going to be a “do as I say, not as I do” article. Admittedly, I struggle with disconnecting. I find it hard to set work aside and…·3 min read·Oct 18, 2020----
Elliot BegounWhy Should We Invest In You?Spoiler alert. Investors, be they angels, a VC fund, or a family office, invest. That is what they do. The question you have to help them…·3 min read·Oct 5, 2020----
Elliot BegounPercentage of RevenueThree times last week, I was asked a similar question. What is the right percentage of revenue? One asked this about marketing expenses…·3 min read·Sep 27, 2020----
Elliot BegounParticipateIn the early days after the cancellation of Expo West in March, I was scared. Yes, for my business, but more so, was I sure that I was…·3 min read·Sep 14, 2020----
Elliot BegounI Must Speak UpRecently, John Foraker, Co-Founder, and CEO of Once Upon a Farm, joined for a taping of one of our TIG Talk episodes. I invited him…·3 min read·Sep 7, 2020----
Elliot BegounHow Should My Brand Show Up?Before I go any further, let me start by pointing out the elephant in the room, me. I am a middle-aged white dude. Leveraging as much…·3 min read·Jun 21, 2020----
Elliot BegounThe Consumer ContinuumI find it fascinating that somehow we’ve all been trained to ask the same questions, “What’s your velocity?”, What’s your margin?”, What’s…·3 min read·May 18, 2020----
Elliot Begoun16-Hours of ZoomLast Thursday and Friday I spent over 16-hours on Zoom. Now, ordinarily, that would be the start of a “woe is me” type article, but not in…·3 min read·May 11, 2020----
